About


Nancy W. Keyes, LEED® AP

Nancy Keyes is a highly regarded professional of Project Management in Architecture and Construction. Nancy has held Director Positions with Starwood Hotels and Resorts, as well as Choice Hotels since 2004. As a Senior Director of Project Management in Architecture and Construction with Starwood Hotels and Resorts, Nancy oversaw the design and construction of more than 15,000 keys. The project portfolio extended across full service, select service/extended stay, and luxury segments for new construction, conversions and renovations of operating hotels. Nancy is well versed in the development and maintenance of Brand Standards and other prototype documentation. Starwood recruited Nancy from Choice Hotels to launch two new brands. As the leader of the project management team of Aloft and Element Brands the team successfully opened 44 Aloft Hotels in less than 18 months. While introducing the upscale Aloft brand to the hotel market, Nancy led the effort to gain Volume Build LEED certification for the Element brand. Nancy’s most valued asset is collaboration. She has the unique ability to get teams to work together completing a project on time to brand standards.

Nancy’s career has spanned thirty-five years of development. Beginning with her degree in Landscape Architecture from Iowa State University then moving on to Washington, DC, where she developed sound fundamentals under the tutelage of several nationally known firms including EDAW and Berkus Group Architects. Her experience working for these respected firms provided a solid understanding of master planning of resorts and private communities. Nancy’s motivation to gain a greater understanding of the development process from a financial perspective, lead her to acquire a license in commercial real estate appraisal. While working as an appraiser she became familiar with hotels as an asset class. The combination of her education, master plan development and asset evaluation provides her a unique set of skills. Her expanded knowledge of how design contributes to real estate investment value, has served as a critically useful guide evaluating functional design decisions.

In 1997 Marriott International recruited Nancy to lead the site plan review and approval process presented to the Marriott Development Committee. This committee negotiated and approved more than 1000 hotel project plans during Nancy’s tenure. Working for Marriott International Nancy gained extensive knowledge of primary and secondary markets throughout the United States developing relationships with more than 300 ownership and management groups.

Nancy’s blended experience of commercial real estate valuation plus her design background provide a comprehensive approach to project concepts, design and implementation.

Nancy is accredited as a LEED Professional with the United States Green Building Council as well as having received certification from Cornell University in Hotel Valuation and Asset Management.